supporting

Live for customers

Customer experience expectations for buyers joining an OnDraft Live show.

Buyers expect a live show to feel immediate. Operators expect accurate orders after the excitement.

Experience principles

  • Checkout behaviour should mirror the merchant’s approved Live configuration.
  • Post-purchase communication remains the merchant’s responsibility unless explicitly scoped.
  • Stock availability shown during a show must reflect warehouse authority.

We design for trust on both sides of the transaction — viewer and operator.