# Why OnDraft Live

> Why operators choose hosted live selling with a warehouse hand-off instead of bolt-on streaming tools.

Most live-selling tools stop at the cart. OnDraft Live exists because **fulfilment breaks when the show ends**.

## The gap we close

Operators running dark-store or high-SKU warehouses need:

1. A dependable live show surface for approved sellers.
2. Orders that arrive in WMS with the same rigour as every other channel.
3. A team that understands both sides — show pacing and pick/walk reality.

Live is not a generic website builder. It is a product OnDraft operates alongside Dark Store Systems.

## Honest boundary

Merchant self-serve beyond what [live.darkstoresystems.com](https://live.darkstoresystems.com) currently offers is not implied here. Talk to us if your workflow needs scoping.