# Live for owners

> Owner-level view of OnDraft Live — risk, fit, and operational coupling.

Owners evaluate Live when **growth through shows** must not outrun fulfilment capability.

## Decision framing

- Live is a product, not a agency retainer — scope matches what runs in production.
- Coupling to Dark Store Systems is a feature: fewer mystery integrations.
- Roll-out should be gated on operator readiness, not marketing calendar alone.

## Fit signals

Strong fit: you already run warehouse operations on Dark Store Systems and want a disciplined live channel.  
Weak fit: you need a standalone streaming storefront with no operational backend — talk to us before assuming parity.