# Live for marketing

> How marketing teams plan shows when Live feeds warehouse operations.

Marketing wants reach. Operations wants **clean orders**. Live pages exist to align both.

## Campaign planning

- SKU selection should be validated against pick-face reality before show time.
- Promotional mechanics need explicit warehouse rules — not last-minute spreadsheet overrides.
- Post-show reporting should use the same order truth as fulfilment.

## CTA pattern

Primary conversion on these pages is a scoped conversation with OnDraft. Secondary link opens the running product at [live.darkstoresystems.com](https://live.darkstoresystems.com).